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The New California Dream Is in Portugal

Updated: Jun 30, 2023


Hollywood A-Listers and Tech Influencers from Silicon Alley to Silicon Valley are flocking to the Golden State’s European Twin


“It seems like an odd choice, doesn’t it?” Madonna quipped after her surprising move from London to Lisbon in 2017. But lately, Portugal has become a vital destination for Californians in search of reinvention and rejuvenation.


A nation that once split the globe with Spain, then lost relevance for centuries, is the new chic spot to grow a startup, forge an international team, buy an apartment or truly live. The cost of living is less than half that of California, dinner for two runs about $25, good vinho de supermercado is cheaper than our state’s bottled water, and the work-force malaise and politicization of the pandemic that have gripped the Golden State and the nation are refreshingly absent.




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